We built VoiceBit because restaurant phones are broken.
Lovre Soric worked the counter at a fast-food chain in Croatia while he was a student. The phones rang every lunch shift and went unanswered every lunch shift. The staff was already at capacity. The customers didn't leave messages. He relocated to Austin in 2022 and spent over a year embedded with QSR operators — not reading about the problem, working inside it. VoiceBit isn't general-purpose voice AI marketed toward restaurants. It's a system built specifically for the ordering acoustics, modifier complexity, and POS integrations of QSR and fast-casual.
VoiceBit was founded in Austin, TX in 2023. We started narrow: answer inbound phone calls for QSR restaurants missing orders during peak hours. The first deployment was at a single burger counter in central Austin — a location that had been losing an estimated 25–35 orders per lunch shift to unanswered calls for over two years. Within the first week, every call was answered. That was proof enough to keep building.
In year two, we added drive-thru capability. Drive-thru voice AI had already failed in the market before we tried it — the consistent failure mode was ambient noise and regional accent gaps. The existing approach was to apply general-purpose ASR to a drive-thru speaker and hope for the best. We built differently: a noise-cancellation pre-pass before the ASR layer, and an accent training pipeline that uses real restaurant drive-thru audio across Texas, Florida, Louisiana, and the Southwest. Standard speech corpora don't have a South Texas customer ordering through a drive-thru speaker in a parking lot. Ours do.
Today, VoiceBit runs at locations across Texas, Arizona, and Florida. Our customers are regional chains and fast-casual groups — operators managing 3 to 20 locations who need something that holds up during peak hours without a six-month enterprise integration project. We're four people building one focused product. We don't sell through resellers. We deploy directly with operators because we need to hear what breaks in the field before we find out the hard way.
Four people. One product.
Lovre Soric
CEO & Co-Founder
Worked the counter at a fast-food chain in Croatia while studying, moved to Austin in 2022, and spent a year embedded with QSR operators before writing a line of code. Knows what a missed call during a Friday lunch rush actually costs — he's counted them.
Ananya Krishnan
Head of ML & Speech
Previously built ASR pipelines for contact center automation. Joined VoiceBit to work on a harder acoustic problem — drive-thru speaker audio in active parking lots. Owns the regional accent training pipeline and the confidence-gated clarification logic.
Derek Pruitt
Engineering Lead
Built real-time POS integration layers at two previous hospitality tech companies. Obsessed with sub-500ms order latency from confirmed utterance to KDS display. Owns every integration with Aloha, PAR Brink, MICROS, and Square.
Sofia Ramos
Customer Operations
Ran operations for a QSR franchise group before moving to the vendor side. Gets new operators live in days, not weeks — and stays on through the first month of deployment to catch the edge cases that only appear during a real Friday rush.
Three things we actually operate by.
We deploy with you, not at you.
Every new deployment has a VoiceBit team member on-site or on-call for the first shift. We watch what the AI gets wrong in your specific kitchen and fix it before you're live at scale. Software that fails at noon on day one isn't deployed — it's a liability.
If it can't handle the lunch rush, it's not done.
We don't ship until a feature has been tested during peak hours at a live location. Lab performance doesn't mean kitchen performance. The lunch rush is our CI/CD pipeline.
No call should go unanswered.
This is the mission in one sentence. Every call that goes to voicemail at a restaurant is a failure — for the operator, for the customer, and for us. We measure ourselves by calls answered, not demos scheduled.
Questions about how we work?
We answer directly — no SDR sequence before you talk to someone technical. If you want to know how the PAR Brink integration actually works, what onboarding looks like for a 6-location group, or whether VoiceBit is the right fit for your specific operation, email us or book 20 minutes with someone who can answer the question.
[email protected]